‘Nayi Chetna – 2.0’ will be launched on the International Day for the Elimination of Violence against Women i. e. 25 November
Campaign will be observed across 34 states and UTs till 23 December 2023
Campaign activities will deepen awareness on gender-based violence amongst self-help group members and encourage GBV reporting
In an inter-ministerial meeting which saw participation of nine line ministries, DAY-NRLM(Deendayal Antyodaya Yojana – National Rural Livelihoods Mission), Ministry of Rural Development announced its plans for the second year of its National Campaign Against Gender-Based Violence – ‘Nayi Chetna – 2.0’. The meeting held yesterday, was chaired by the Additional Secretary, MoRD Charanjit Singh. The Joint Secretary, Rural Livelihoods, Smriti Sharan, introduced the campaign to the gathered delegates. It was organized to foster convergence to collectively strengthen redressal mechanisms for survivors of GBV.
The campaign is to be launched on 25 November which is the International Day for the Elimination of Violence against Women. It will be observed across 34 Indian states and UTs till 23 December. The annual campaign will be led by DAY-NRLM’s self-help groups network of over 9.8 crore rural women members with the spirit of a Jan Andolan or people’s movement.